Exam

Rimmel London Mascara

An example of this advertisement could be found in a tabloid magazine such as "Heat" or "Look". I think this is because the target audience for this advertisement is young women that are fashionable and are likely to read this sort of publication in their free time, I also think these women are the sorts who will have very high aspirations of being beautiful all the time.

One of the lines of appeal used in this advertisement is Self-importance and Pride as it is suggesting that with long, black eye lashes you will definitely stand out from the crowd. This links to another line of appeal used which is Beautiful Women as the celebrity figure used is Kate Moss who is a international supermodel. This means that the advertisement is suggesting that with this specific mascara all women can be as beautiful as Kate Moss.

In the Rimmel London advert there are several Factors of persuasion used; one of them is reward power because it is implying that with this mascara you too can have long, black, beautiful lashes. To this star power is also added by using Kate Moss as the face of this campaign as she is re-known for her beauty which helps to make her stand out from the dark black and red colour scheme.

In this mascara advert a close-up shot has been used to emphasize the length of the model's eyelashes and to show the success of the product. A low-angle shit gas also been used to make Kate Moss seem superior and powerful suggesting that this is most definitely the effect of the mascara.

High-key lighting has definitely been used in this advertisement, especially on the celebrity figure. This connotes fun and the impression that the wearer would be going for good night out maybe to meet a potential boyfriend. I think that if low-key lighting was used the advertisement wouldn't be as successful as the product wouldn't look so exciting.

A blurb that has been used in this Rimmel London advertisement is, "New extreme black magnifeyes mascara." The designer has used this to add some extra information to the advertisement but also to add some sophistication to the poster to show that there is knowledge behind the poster and thought has been put into it.

The typography used in the Rimmel advert is very interesting, I think this is because of the colour of different section which is bright white and is also in block font. This writing particularly stands out because of the connotations of it against the colour scheme. Where black and red connote danger and a sense of mystery, white suggests innocence which makes me wonder if Rimmel is trying to imply the product creates a mix between the two. This appeals to the target audience because as everyone knows all women have their own style and the ad is suggesting that this mascara applies to them all.

The mode-of-address used in this advertisement is direct and formal because I think that even though the celebrity figure seems to be looking at the reader, she doesn't appear to be focussing. This glare makes the reader fell intimated but also intensifies the product which is delivering on it's promise.

This advert is similar to all three of the other posters but each in a different way. Firstly, it is similar to the Sky Sports poster because of the high-key lighting used. Secondly it is similar to the Lynx Bullet advert because of the main line of appeal used which is Self-importance and pride and finally, it is similar to the Bernado's poster because of the direct mode-of-address used.


Lynx Bullet

The Lynx Bullet advertisement could perhaps be found on a billboard near to places such as sporting grounds and hardware stores because it is these types of places where the majority of visitors are likely to be young to middle-aged men which is who the advertisement is aimed at. To describe the target audience fully I would say the men are most likely to be the self-conscious types who looks definitely matter for.

The main Line of Appeal used in this advertisement is Self-importance and Pride as it is suggesting that men can be proud and smell great all the time if they carry this product around with them in their pockets.

This poster's main Factor of Persuasion is definitely reward power as it's suggesting that with this product the buyer will attain power and pride. Referent power may also be used here to show the convenience of such a small aerosol.

A close-up shot has been used for the Lynx Bullet advertisement to show the useful little product held by a strong-looking hand which I'm sure belongs to a man. An eye-level shot has also been used here to imply that the product is not beyond our reach like the dark, intimidating colour scheme suggests.

Low-key lighting has been used in this advertisement and i think that it surely has the right effect as it makes the catchy message stand out from the background. It also suggests power which is something most men strive for.

In this Lynx advertisement a specific tag-line has been used, "Pocket Pulling Power". The designer has used this catchy piece of alliteration so that if the reader, hopefully the target audience, sees the advertisement they will want to buy the product because of the catchy yet simple tag-line.

The typography used in this advertisement is again a white font in block writing against a dark background. I think the effect that this is intended to make the writing stand out.  This appeals to the target audience because the catchy alliteration both suggest power and importance.

As no face is used in the Lynx Bullet advert is id difficult to find a mode-of-address, however the hole of the aerosol does appear to be facing you directly. This engages the audience because the blackness of the hall is easy for a person to feel like they're falling into. The advertisement is also definitely formal because of it's business-like manner.

This advert is similar to the Rimmel advert because of the main line of appeal used. It is also like the Bernado's poster because of the low-key lighting that has been used in both advertisements. On the other hand I do not think it is at all related to the Sky Sports poster as they have nothing in common at all.